The Seventh Art was approached to help create an entirely new hotel concept for Palm Beach, one that took the best elements of this legendary area and updated it with a fresh and exciting feel.
After conducting a deep dive into comparable hotels around the world, we created branding materials that merged the Art Deco interiors created by British firm HBA with a minimal, modern feel. The green color used in our logo reflects the area’s lush gardens and the emerald hue prevalent in the décor. Every element, down to the room signs, reflects the rich history of the area and the fashionable women who vacationed there.
Our branding work helped merge the aesthetic of the hotel developer with the modern minimalist of the hotel operator. The resulting materials created a fresh and different look for Palm Beach, and made Palm House one of the most hotly anticipated new hotels in recent memory.
Services: Brand strategy, brand identity, logo design, brochure, web site, hotel signage, print ads, room signs