La Tiara di Cervo

PORTO CERVO, ITALY

THE BACKGROUND
Dolce & Gabbana, together with Christie’s International Real Estate, engaged The Seventh Art to handle the brand strategy, renderings, brochure and web site for La Tiara de Cervo, a new luxury residential offering in Porto Cervo, Sardinia, one of the most expensive seaside communities in Europe.

THE PROCESS
The Seventh Art looked at the numerous assets of the project – the natural beauty of the location, the unique essence of the area and the handcrafted nature of the offering – and created design and copy that showcased these assets. Numerous visits to the site and ongoing conversations about the project goals helped to make this a true collaboration.

THE RESULT
The resulting collateral pieces captured the singular aspect of the project and elevated its profile in Europe. Both the developers and the brokers expressed how well The Seventh Art’s work matched their vision for the community.

SERVICES
Brand strategy, naming, logo design, 3D visualization, website, brochure, print advertising campaign

Website: www.latiaradicervo.com