EAST MARKET

PHILADELPHIA, PA

NREA GROUP
MIXED-USE URBAN DESIGN PROJECT WITH EMPHASIS ON RETAIL

THE BACKGROUND
A new development in downtown Philadelphia required a strong look and feel that would help brand it for audiences of a huge retail conference in Las Vegas, at which the project was going to be introduced.

THE PROCESS
The seventh art conducted an in-depth qualitative analysis of the downtown Philly area – which included several on-site visits – and proposed to turn the nine-block project into an open air market. A naming exploration yielded the name East Market for the development, because it conveyed the younger Philadelphia mix that the developer sought out.

THE RESULT
For East Market, the seventh art created a presentation package that included an oversized, broadsheet newspaper distributed at the ICSC Vegas show, along with an Interactive iPad app that connected to a large screen monitor.

SERVICES
Brand strategy, naming, logo design, 3D visualization, interactive sales app design, floor plans, sales gallery, signage, website, brochure, brand collateral, advertising campaign, copywriting