The Seventh Art was approached by Hines to brand the residential and and retail components for City Center, a large mixed-use development in the heart of Washington, D.C. with architecture by Foster + Partners.
The Seventh Art conducted an in-depth market research study to create the foundations for the project, out of which grew the entire brand direction. Based on this research, which included interviews with the players involved, the Seventh Art created a branding package that highlighted the strongest points of this groundbreaking offering.
City Center was – and still is – considered one of the most successful projects in the Washington, D.C. sector. It is highly regarded by developers in the Washington, D.C. area as well as the entire country.
Market research, brand strategy, 3D visualization, sales gallery, signage, website, brochure, advertising campaign, film, photography, copywriting