BUTLER

BROOKLYN, NY

THE BACKGROUND
Perched at the top of the Gowanus Canal, The Butler is slated to be the first true boutique hotel in South Brooklyn. The Seventh Art was hired to design a market research book that presented the findings in a way that convinced investors that the time was right for a project of this nature in this super-hot location.

THE PROCESS
Working with information provided by the client, The Seventh Art created a beautiful book that highlighted the project’s most pertinent assets for potential investors. In addition, the book’s design and photography established a tonality for the entire project that could be carried out to interiors, landscaping and amenity program.

THE RESULT
The Butler book made an unforgettable impression on potential investors, and made a splash in the real estate world for its distinctive look and presentation of information.

SERVICES
Brand strategy, logo design, brochure, copywriting