5th and West

AUSTIN, TX

Carlyle and Riverside Resources
154 Units

THE BACKGROUND
The developer of a project situated in an ideal location in downtown Austin turned to The Seventh Art to help put its new residential concept on the map.

THE PROCESS
The Seventh Art worked closely with two seminal Austin firms, GDA Architects and Michael Hsu Office of Architecture, to get an understanding of what made the building distinctive for Austin. We incorporated concepts into the project that were quintessentially Austin, and created a cool, modern design for our collateral that conveyed that this was a project “by Austinites for Austin.”

THE RESULT
The branding for Fifth and West piqued the curiosity of Austin residents and created buzz around the project. The client was extremely happy with the resulting collateral and felt it perfectly encapsulated the energy and excitement of the new building.

SERVICES
Brand strategy, naming, logo design, building signage, website, digital brochure, marketing plans