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BOOKS AND BROCHURES, COLLATERAL OF ALL KINDS FROM BUSINESS CARDS TO CUSTOM INVITES AND ENVELOPES ARE A DYING BREED BUT STILL HAVE A PLACE WITHIN AN OVERALL CAMPAIGN. SOMETIMES A COFFEE TABLE BOOK IS THE STATEMENT THE BRAND NEEDS, SOMETIMES A PDF OF WHAT MIGHT BE A BOOK CAN ONLY BE SEEN ON AN IPAD. ADS BELONG TO THIS GROUP, AND ARE STILL SEEN BY THE PUBLIC EVEN IF OUR MAGAZINES GO DIGITAL. ADS, BOOKS, AND BROCHURES REINFORCE THE BRAND MESSAGE AND ARE PART OF THE OVERALL EXPERIENCE OF ANY PROJECT. A BOOK TEXTURE, WEIGHT AND SIZE WILL LEAVE A UNIQUE IMPRESSION AND WILL OFTEN CAPTIVATE THE READER IN A WAY INTERACTIVE CANNOT. THIS ART IS NOT DEAD YET. 



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