The Seventh Art team prides itself on being visionaries and perfectionists. Nothing leaves our agency without being measured against our standards for strategic thought, ingenuity and creativity. Our 15-year experience in luxury real estate and hospitality has enabled us to successfully bring some of the world’s most distinctive properties to market.
We create value for our clients by crafting singular brand experiences and narratives that forge emotional connections with the most sophisticated audiences. Our backgrounds in architecture, film, sculpture, painting, music and storytelling help to yield branding materials unlike anything in the industry today. Our collaborative process consists of the following steps:
01. The Deep Dive
To fully understand a project and its goals, we conduct a "deep dive" into the brand, its competitive market and the challenges it faces. We then take our findings and create a research-rich marketing report, which we use as the basis of our brand positioning and creative work.
02. The Brand Positioning
Using the pertinent information uncovered during our deep dive, we craft a brand positioning that captures the strongest facets of the offering. Our marketers, technologists and artists figure out how to distill the vision of the architects and developers into a product story.
03. The Creative Concepts
Using the brand positioning and pillars as our inspiration, we craft several distinctive concepts for each project, often bolstering them with naming, logo options, tag lines, mood boards, and photographic direction.
04. Brand extensions
To make our concepts come to life, we concept and execute brand extensions that help differentiate the project from the competition, which can include custom magazines and newspapers, guerilla marketing campaigns, innovative social media concepts, and events, experiences and promotions.
05. Content Creation
Our in-house studios deliver CGI renderings, 360 VR, Animations, Marketing plans, photography and film guaranteeing brand continuity throughout all content.
Upon selection of the chosen direction, we fully execute the campaign, including polishing of the selected logo and tag line, creation of web site navigation and design, brochure and collateral design, all related copywriting and print brokering. We have in-house architects that will develop sales office plans following precise customer journeys developed with the sales and marketing agency.
Working with Public relation companies, Media buying and social media agencies, the seventh art is involved in all aspects of the project marketing, adapting to sales cycles and new product been released on the market.
The Seventh Art offers the following services to clients:
MARKET RESEARCH / BRAND STRATEGY / BRAND NARRATIVE / PRINTED COLLATERAL / WEB DESIGN / RENDERINGS / FLOOR PLANS / FILM / SALES OFFICE DESIGN / SOCIAL MEDIA